Social projects

megami мастэктомия 1

Product line for Megami

Sergey Pugachev became the first Russian designer invited by the British brand Megami to develop a fashion line of post-mastectomy lingerie and swimwear.
Социальные проекты
Photo shoot for the first catalogue of the British brand Megami. Style, clothing and accessories by Sergey Pugachev Fashion House. Director: Boris Kolpakov. Camera operator: Aleksey Smirnov. Stylist: Leila Svezhentseva. Makeup artist: Irina Abyzova.
megami мастэктомия 1

Charity show

A charity show by Sergey Pugachev Fashion House was staged at the State Kremlin Palace as part of the 4th National Award Ceremony «We Will Live On» hosted by the «Hello!» Association of Cancer Patients. The event saw female cancer survivors walking the runway as models.

Project «Transformation»

Sergey Pugachev Fashion House has launched Transformation — a new social charity in conjunction with the «Hello!» Association of Cancer Patients and the global pharmaceutical giant Novartis. The one-year project, which employs a team of top stylists partnering with Sergey Pugachev Fashion House, will be providing makeovers to 36 women battling breast cancer.

The project will offer counselling support by leading physicians, lawyers and psychologists. The key message sent by the project is that breast cancer is curable. Beauty, optimism and faith can help to overcome the most gruelling situations — and to emerge even more elegant and empowered. For details of the project visit EVA. RU.

проект преображение сергей пугачёв

Sergey Pugachev, project author and designer

Boris Kolpakov, project director

Leila Svezhentseva, top stylist, President of the Russian Section of Haute Coiffure Française

Irina Abyzova, makeup artist, World Class Master, Head of Makeup Design at MBA Making Beauty Academy

Andrey Litvinov, photographer

22 Begovaya Street, Moscow

info@sergeypugachev.com

8 (925) 771 20 87

© 2020

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22 Begovaya Street, Moscow

8 (925) 771 20 87

info@sergeypugachev.com

Powered by Antipova.group

© 2020

22 Begovaya Street, Moscow

8 (925) 771 20 87

info@sergeypugachev.com

Powered by Antipova.group

© 2020