Product line for Megami
Sergey Pugachev Fashion House has launched Transformation — a new social charity in conjunction with the «Hello!» Association of Cancer Patients and the global pharmaceutical giant Novartis. The one-year project, which employs a team of top stylists partnering with Sergey Pugachev Fashion House, will be providing makeovers to 36 women battling breast cancer.
The project will offer counselling support by leading physicians, lawyers and psychologists. The key message sent by the project is that breast cancer is curable. Beauty, optimism and faith can help to overcome the most gruelling situations — and to emerge even more elegant and empowered. For details of the project visit EVA. RU.
Sergey Pugachev, project author and designer
Boris Kolpakov, project director
Leila Svezhentseva, top stylist, President of the Russian Section of Haute Coiffure Française
Irina Abyzova, makeup artist, World Class Master, Head of Makeup Design at MBA Making Beauty Academy
Andrey Litvinov, photographer